With his prized championship belt locked firmly around his waist, the confident and colorful "Superstar" Billy Graham stood alone atop the World Wide Wrestling Federation for nearly a full year.

In one sense, Vince McMahon Sr. was straying from a proven formula when he decided to make The Superstar his champion. Traditionally, the WWWF champions had always been down-to-Earth fan favorites who appealed to the working class and were generally portrayed as having a "no-nonsense" type of persona.

In this sense, Billy Graham was unlike any other WWWF champion, excluding the flamboyant first champion of the promotion, "Nature Boy" Buddy Rogers. Blond, egotistical, extremely colorful and charismatic, Graham certainly didn't fit into the conventional style of past WWWF titleholders.

However, Vince's ace-in-the-hole was that he knew all too well just how strong Graham's drawing power was. When you look at it from that point of view, a successful run for Graham as the champion was all but a sure thing, and a man as smart as Vince McMahon, Sr. would've had no trouble whatsoever spotting the potential in having Graham as the WWWF titleholder.