The Superstar raises his WWWF title belt high into the air following a hard-fought victory.

Between 1963-1988 (the first twenty-five years of the WWF's history) there were seven "heel" titleholders; Buddy Rogers, Ivan Koloff, Stan Stasiak, Billy Graham, The Iron Sheik, Andre the Giant and Randy Savage.  Of them all (excluding Savage, who held the title for a year, but was a babyface for eight out of the twelve months he held the title) only The Superstar was able keep the championship for longer than a few days.

Historically, the WWF has only used heel champions as a means of transferring the title to the next babyface titleholder, and this was particularly the case during the first two decades of the promotion.  As usual, though, Graham set a new standard during his ten and a half month reign, proving that a heel champion could draw huge gates throughout the northeast, and not only maintain fan interest, but actually increase it.  In addition to being the WWF champion with the highest percentage of Madison Square Garden sell-outs, Graham's nearly year-long run as the WWWF champ nearly triples the duration of the combined title reigns of the six other heel champions between `63 through `88.