"Introducing Billy Graham: He talks peace but raises hell!"

This was how the wrestling world first became aware -- via London Publishing's The Wrestler -- of the future World champion, back in 1970.  It's interesting to note the small differences in his character at that time, such as the use of shorter, plain trunks, the peace symbols on his boots, and the overall "hippy" aspect of the gimmick that would eventually be phased down and/or altered in the following months and years.